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Creative
thinking
process strongly view |
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Organization
Come to know
the product through
extensive fact research.
Next, hold several meetings
to interpret, analyze, and
prioritize the information.
This is followed by the
determination of objectives,
strategy, and
content direction, which are
presented to clients
with a rationale, budget,
and time line for
approval before any
creative development
can proceed.
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Completion
The final stage
results in a uniquely
expressed marketing solution
that is both memorable
and measurable.
The completed project is also
flexible and thus cost effective.
It is designed to allow
multi-purposing and
mass-customization of content,
where by the program
can be reconfigured to the
platform of any media,
i.e. print, internet,
mobile, video.
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The art of listening comes
before the art of creating
effective programs.
Listen to clients for
a clear understanding
of goals and objectives.
Listen to audiences to learn
the basic needs and emotions
that will drive behavioral
changes and motivate action.
Only then can the strongtype combine content and
technological advances
with intuitive experience
and proven techniques
to communicate a vision
that will be embraced. |
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Creation
In the
creative stage,
all sensory input
and mental exercises
are translated into visual
solutions that reflect the
communications message.
Each potential solution must
match up against the factors
for success, which include
solving marketing problems,
motivating the audience,
achieving the objectives,
and measuring results.
No potential solutions
are presented unless
they meet all
critical factors.
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Actualization
Visual solutions are
now refined to bring them
closer to the final product.
A balance is achieved with
the copy, typography,
composition, images, color, etc.
Now the project message
has a distinct look and feel.
The phases for completion are workflow tracked, documents managed, and client
participation is encouraged.
Another client review takes
place for confirmation
prior to completion. |
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